Who is Anti-Quality?
I would dare say that in a room of 100 people not one would raise their hand in response to that question. We all want a “quality of life”. As consumers we all want quality products; quality in the foods we eat, in the goods we purchase, in the cars we drive. We may not consciously think, “I want to buy a can of quality vegetables”, but we sure do all want to believe that the vegetables are of a certain quality with a certain taste and processed with a high level of sanitation and safety. We all seek quality if not once but numerous times a day even if it isn’t a conscious thought.

