It's tempting to believe that those Amazon trucks that zip down your street every day are a completely new phenomenon. But if you believed that, you’d be wrong. Today, Amazon trucks descend on neighborhoods bringing appliances, clothes, books & music, and even groceries. A generation earlier, we ordered music from flyers in the newspaper—carefully selecting stamps with our favorite titles and sticking them on the order page, promising to buy four or five additional albums in return for a half dozen free ones up front. And the generation before that ordered small appliances and kitchenware from Jewel T men. And the generation before that could order up a mail order “kit house” from the Sears Roebuck Catalog. Truth be told, mail order is as old as the mail itself. Subsequent generations have refined the practice over the last century and a half; but the practice of mail order anything is not new!