Consumers have come to expect confidentiality and privacy in all business transactions today, whether on line or in retail establishments. Healthcare is no exception and patient/customers are now protected by HIPAA (the Healthcare Insurance Portability and Accountability Act of 1996). Consumers who have received any healthcare service in a hospital, doctor’s office, medical lab, or pharmacy have been exposed to some education about HIPAA. Medical equipment companies are no different and have some unique issues to plan and prepare for to comply with this complex regulation and the even more fundamental patient right to privacy and confidentiality.